So—you want to be a fashion influencer?
Fashion and beauty are two of the fastest growing
influencer niches. When you say you want to start a
fashion blog or a fashion Instagram, people might try to
discourage you. They might tell you that the niche is too
crowded or that brands only reward the same 10–15
influencers over and over.
Don’t let these Negative Nancies rain on your parade (or
catwalk if you will).
While it is true that the fashion space online is incredibly
cluttered, don’t feel like you can’t break through the
clutter and really succeed within the niche. Nowadays it
seems every time you scroll down your news feed, new
fashionistas with fresh faces pop out of the woodwork.
Thanks to the internet and social media, the barrier to
entry in the fashion industry has never been
lower—even on a budget. But ease of entry is one
thing—success is another.
With what seems like a never-ending stream of competition, we are faced with a new problem: How do you rise above the heard?
Here is how the big fashion influencers are getting crazy exposure on social media, and how you can do the same
It is no secret successful influencers use social media -often- and you should be doing the same (if you are not already). Why? Let’s take a look at Instagram for example.
Globally, there are 800 MILLION monthly Instagram users.
Of all those Instagrammers, 500 million use Instagram
daily—amounting to over 250 million daily posts.
Those are enormous numbers. These astounding statistics
highlight the immensely lucrative business opportunities
that can be accomplished by investing your time in
Instagram. If you have 100k Instagram followers for your
fashion blog, you are 100% more likely to get a high-
paying job in the fashion industry than the next person
with no online presence.
Not to mention the free clothes and payments companies will send you to make a post about them. And no matter who your audience is — age, gender, occupation, anything — you will be sure to reach them through Instagram. So, the question becomes…
Would you like to get your style and brand seen by more people, grow a strong following who really relate to your brand, and build a career while doing so? If so, then the right Instagram marketing strategy is what you need. Social media has been proven to influence purchase decisions. And if you can find the right mix of content, your audience will soak it up – and even buy from you – without the need for a hard push or sales pitch. It is the marketers dream.
But what separates the influencers that receive seemingly endless love and notifications, from the joe blow brands receiving virtually no engagement whatsoever? Here’s the scoop..
Nurturing your following
First we’ll start with the obvious: Take compelling pictures. Post insightful captions. Have your brand’s personality shine through your posts but remain consistent so your Instagram audience knows that they can expect to gain consistent quality from your posts.
The top goal of an Instagram marketer in any niche is to build and nurture an engaged community by continually increasing engagement on every post.
The answer is interaction. But it is not as simple as it seems. There are certainly right ways and wrong ways of doing it.
Many fashion bloggers have found the right ways to interact with the Instagram community and earn personally invested followers who keep coming back for more, and you can too.
Look at it this way; Instagrammers are shoppers. Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62% of users follow a brand just because they like it!
If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches from you; hence, your magic spell for getting people to click that link in the bio without “selling to them.”
Should you use ads?
Ads sometimes work, but very rarely. Paid ads do not convert well for their cost because people hate feeling sold to on social media. Instagrammers are annoyed by the millions of incessant “Sponsored Posts” on the feed. Instead of contributing to the annoyance of millions of Instagram users by also forcing your advertisement in their feed, provide value through your posts and interact with the Instagram community.
Here is how you get all eyes on you (the nitty gritty).
Engagement is reciprocal. If you want engagement from your target market, reach out to them first. Here is what you do: Find a similarly themed page to yours.
For the sake of this example, let’s say you are a boho chic fashion blogger, so we will choose @cocoelif, shown to the right.
Go to her most recent picture, and you will see the thousands of
user interactions. It is important to choose the most recent picture, this way we know all of the users interacting are active having been on the app recently.
Because we have chosen @cocoelif’s page (an influencer in the
same niche as you) all of her active followers are the same people
you would want to follow you. So, what you will want to do is
interact with these users by following them, liking their pictures, and leaving them comments.
If you post decent content, and have targeted the right people, it is not uncommon to see a 40% follow back rate. That means for every 100 people you follow, 40 would follow back.
While this is certainly time consuming, this is what it takes. Of course, successful fashion bloggers hire social media reps (like Engagement Genie) to do this tedious work. This gives them the edge on the competition (you) because of course you do not have time to be on social media all day long, interacting with your target market and crunching numbers to continually improve upon
your engagement rate.
Do not “Post and Hope,” or post on social media and hope people see it. This is what 99% of people do. 99% of people never get noticed. You reaching out first is what it takes. How you do it is up to you.