WHAT WE DO
The 1 little-known, shockingly unavoidable evil force slaughtering your chances of growing an Instagram following.
Growing an Instagram following in 2019 is hard.
You're not alone in thinking you've tried everything to grow your following…
This is in fact the very reason thousands of brands & influencers are on the verge of quitting Instagram altogether.
Because it's extremely discouraging to give 110% effort to grow your following- only end up with a fistful of dirt.
Before you call it quits for good, know this- it's not your fault.
Whether or not you know it yet, there are forces beyond your control that are keeping your Instagram growth down.
There's an insidious force lurking in the shadows of Instagram- working hard to decimate your every effort to grow a following.
This means no matter how hard you are trying to grow your account, if you're unaware of this force- all of your efforts will be fruitless.
But don't freak out!
Because you've landed on this website...
We're Engagement Genie, a team of social media guru's who focus purely on restoring your Instagram engagement rate.
In this brief 5 minute read we’re going to shed light on the #1 pervasive threat to your Instagram, so that you can purge this evil presence from your IG and free your account to grow the way it deserves to.
The Instagram algorithm. Is it bad?
If you're having trouble growing your Instagram account, as you most likely know it always boils down to one thing.
You have a bad engagement rate.
If you're a bit behind the curve, the concept of an engagement rate is simple:
I’ts the amount of total followers you have compared to the amount of followers who actually engage with you.
This is how Instagram's algorithm ranks your account.
If you have a good engagement rate, your followers are engaging with you! This tells Instagram you make good content and Instagram will in turn promote your account, keeping you organically discoverable.
But there's two sides to this coin..
..if you have a bad engagement rate, this tells Instagram you make content people are uninterested in- now the Instagram algorithm limits your organic reach. This is also known as "shadow banning"
Now, most of us are familiar with the infamous Instagram algorithm already.
If you look up how to grow your Instagram on google, you'll find most people paint the Instagram algorithm to be the bad guy.
But they're wrong.
The Instagram algorithm is not the bad guy.
A quick search will turn up tons of guru’s promoting all kinds of wacky algorithm "hacks" teaching you how to "game the system" and overcome the ruthless dictator that is the Instagram algorithm.
The fact is, that these "hacks" never work.
Those who try them quickly realize it's harder than they thought to game a billion dollar companies algorithm.
But don't let this discourage you.
The algorithm isn't bad, it's actually good.
The algorithm is necessary to weed out low quality accounts. If Instagram was a city, the algorithm works like an automated street cleaner, endlessly roaming the streets and consuming anything it deems to be trash.
So how do we overcome this? The concept is simple- appease the algorithm and maintain a healthy engagement rate.
This tells the algorithm you're make awesome content. It tells the algorithm you're not trash, so therefore you don't get shadow banned.
Now this seems simple in theory, & Instagram themselves even claim it to be simple.
When they've addressed how to grow an Instagram account, they say on the very Instagram website:
"Post great content and give people a reason to engage!"
If only it were that simple.
See they’re not wrong. They're speaking the truth…
..but it's more of a half truth.
& chances are you've already realized this for yourself.
The truth is most people take Instagram seriously & do their best to post great content to maintain a healthy engagement rate so they can appease the algorithm and get promoted by Instagram.
But in spite of this, many still find their engagement rate to be low, and get wrongly labeled as spam by the algorithm and subsequently shadow banned for eternity.
So what gives? Is there another force at play here…?
This is where the Instagram’s dark side comes into play.
A recent client of ours asked us this very question. Her name is Dani, and she's an incredibly talented influencer- but her poor engagement rate didn't reflect that.
She was ready to throw in the towel and reached out to us out of desperation.
We took one look at her account and saw that she had made a HUGE mistake. She purchased fake followers several years back.
She had dabbled with the Instagram dark arts. & whether or not you have yourself, her decision effects you too.
See a few years back purchasing fake followers was all the rage.
Because at the time, it worked.
If you were struggling to grow a following, shelling out a couple hundred bucks was all it took to grow your account from 0-100k followers and instantly reach social media stardom.
While these fake accounts didn’t interact with you, it didn't matter- having 100k followers still made you look like a bona-fide star.
People saw these bots as friendly- as beneficial. So naturally millions of users took the plunge and made the investment. This trend poured millions of fake accounts into the Instagram community.
Then Instagram introduced the new algorithm.
This hyped trend was quickly turned on it's head when Instagram updated their algorithm to factor in engagement rates (where Instagram looks at how many of your followers regularly interact with you)
& because fake followers are not real people, they don’t engage with you. This means that all the bots that were purchased by influencers to grow their Instagram accounts, had literally overnight turned into the evil oppressors that would not only destroy growth, but ensure their owners accounts never see the light of day.
This was the case with Dani, the fitness influencer.
While explaining this to her certainly shed light on her problem, it didn't relieve any pain because now she was forced to make a decision:
Ignore the fake followers & attempt push through the shadow ban- essentially fighting against a billion dollar companies algorithm.
Delete her account and start new- sacrificing the many real followers that were lost amid the fakes.. as well as sacrificing years of hard work creating content.
Tough one- we know.
But Dani made the right decision coming to us, because we were able to present her with a third option:
We removed her fake followers and restored her engagement rate, so that she didn't have to flush her already established Instagram account down the toilet.
Dani is now one of the few enlightened Instagram users who have risen above the seemingly never ending fight to purge her account of bots & appease Instagram’s almighty algorithm
She's realized that the algorithm is something you cant win against- the truth is you simply cant outwit a billion dollar companies algorithm.
You cant beat it, but you can have it working for you.
Dani turned the tables and now has the algorithm working for her- instead of against her.
Now you may be thinking to yourself: "good thing I've never purchased fake followers!"
Which if true, is great!
But unfortunately you're not out of the woods just yet…..
Nobody is exempt from suffering at the soulless clutches of IG bots- not even you.
Nobody knew that purchasing fake followers would come at a deadly cost, even for those who never purchased fake followers in the first place.
Turns out thanks to those seeking fame who had partook in the fake followers trend, those people like Dani, have inadvertently contributed to weaving a dark web of poor engagement Instagram wide.
The fact is that by the nature of these pesky fake followers even existing, they would in turn seek innocent accounts out- accounts like yours.
Scary? Indeed it is.
Here's the deal:
When fake account creators create fake accounts to sell- they give some effort to make the account look real.
0-10 posts which are usually randomly generated & caption-less.
A short or non existent bio.
Little to no followers while following hundreds or even sometimes thousands.
There are certainly more indicators, but we think you get the idea.
Number three is where they get you.
In an attempt to make the account look real, these slimy fake account creators have these accounts follow people. Lot's of people, and indiscriminately.
This means as long as there are fake accounts in the community, there's an extremely high chance you are being affected.
In our experience cleaning thousands of accounts by identifying and removing fake followers…
it's often not a question on IF you have fake followers… the question is how many do you have, and to what degree are they murdering your chances of ever achieving a following.
If you've found yourself suffering from the evergrowing plague of fake followers, all hope is not lost.
We at Engagement Genie have band together with one mission in mind:
Ridding the Instagram community of fake followers, by cleaning and servicing influencers account one at a time.
Don't suffer any longer by having you engagement held hostage under the cold oppression of bots...
Click here for pricing and a run down of the process so that you can liberate yourself & get back to growing the following you deserve.