INFO 11. Determine your Exact Individual Best Time to Post.
Determine your Exact Individual Best Time to Post on Instagram
When is the best time to post on Instagram? Just like the Instagram algorithm, the answer seems to change every year. While there are the standard, 'good enough' general rules of thumb you can follow, taking the time to determine your exact individual best time to post will allow you to maximize your Instagram exposure and expedite your account's growth.
You want to be able to stay on top of algorithm changes by engaging with your community when they’re active on the platform, instead of disappearing in their feeds. If you post when your followers are active and your post gets engagement quickly after it goes live, Instagram interprets that as a sign of the quality of your content and pushes your post up the feeds and in front of more eyeballs.
Generally speaking, people are active on Instagram during mornings before 10 AM, lunchtime between 12-2 PM and evenings after 6 PM.
But – that doesn’t mean those are the best times to post for YOU!
There are lots of studies about when the best time to post on Instagram is, but every Instagram account has a unique audience, in different time zones, so it’s important to determine what your individual best time to post on Instagram is.
The good news? We’re showing you exactly how to find your own best time to post on Instagram:
When is the Best Time to Post on Instagram?
If you want to beat the Instagram algorithm in 2018, scheduling Instagram posts for when the majority of your followers are online is super important.
Not only does the algorithm care about how much engagement your Instagram post gets, it also cares about how quickly you get that engagement.
If you post at a time when most of your followers are online, you give yourself a better chance of racking up those likes — quickly!
If your post gets a lot of likes and comments shortly after it’s posted, this signals to Instagram that your Instagram post is quality content, and the algorithm will then show your post to even more of your followers!
By finding out your personalized best time to post on Instagram, you can hack the algorithm to increase your reach and get more likes and followers.
So how do you find your own best time to post on Instagram in 2018?
Here are some general rules to follow about the best time to post on Instagram:
- The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m.
Thursday is the best day to post to Instagram.
The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
Sunday is the least engaging day for Instagram.
Here are some more specific rules to follow about your personalized best time to post on Instagram:
- Post for your most active timezone(s): you may be located in LA, but if most of your followers are in New York, you should be posting with the EST time zone in mind. If you have followers in both North America and the UK, you may find that posting at “odd” times in your timezone (like midnight PST) actually perform well for you, because it’s 8 AM in London, England.
Post more during off-work hours instead of during the day: generally, the best times to post on Instagram are lunch time (11 AM - 1 PM) and evenings (7-9pm). Instead of posting while you’re at your desk, schedule Instagram posts during the work day so you don’t have to worry about it during your free time!
Save the important posts for weekdays: The differences are slight, but average Instagram engagement does shift depending on the day. According to research, Wednesdays and Thursdays tend to drive the most engagement, while Sundays drive the least.
The Knitty Gritty: How to Find Your Exact Best Time to Post on Instagram:
Despite the general rules above, there really is no single best time to post to Instagram. Different audiences will be active at different times, and in varying time zones, which is why it’s important to find your individual best time to post on Instagram.
1. Find Your Top Time Zones
When it comes to the best times to post on Instagram, it’s essential to think about the time zones of your Instagram followers.
The best thing you can do to find your optimal posting time for Instagram is to research your audience using Instagram’s native analytics, located in your Instagram app. Unfortunately however, you have to have a business profile to use Instagram Analytics.
On the plus side, Instagram Insights is free and the information is simple!
Instagram Insights gives marketers everything they could ask for: you can see where your followers are located, their gender, their age, and, most importantly, when they’re most active on Instagram.
You can also view your followers’ locations by country or city, so you know which time zones you should be posting in to reach the majority of your followers.
Insights makes it easy for you to find the best time to post on Instagram because it shows you both the most popular days and times when your followers are using Instagram.
Using this data, you can get a good, general understanding of the best times and best days to post on Instagram, based on your own followers!
If you are unwilling to create a business profile for your Instagram analytics, Squarelovin is an admirably in-depth tool for a free analytics platform. It displays metrics on recent posts and growth and a history of your posts broken down into year, month, day, and hour.
There is also an optimization tab that shows your best and worst times to post based on previous post performance.
2. Experiment with Posting Times and Measure your Progress
If you’d rather crunch the numbers yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times on different days.
Start by picking five different times throughout the week.
For example, if you notice that your followers are most active between 5 and 9pm EST, schedule your posts to appear at 5, 6, 7, 8, and 9pm.
In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them.
The following week, switch the timing of your posts for each day. For example, if you posted at 5pm on Monday in week 1, post at 6pm during week 2.
It might take a few weeks, but you can use this information to help you choose the best days to share to specific networks based on your own audience, along with the times that work best for getting traffic on those specific days.
How to Schedule for Your Best Time to Post to Instagram
Now that you know when your Instagram audience is most active, and how to drive the most engagement based on your audience’s activity, the last step is to schedule your Instagram posts for your personalized best times to post on Instagram.
There are many reasons why you should be scheduling Instagram posts in 2018, but one of the top reasons is that you’ll be able to consistently have content going out at your best times to post on Instagram.
Instagram is an incredible channel for businesses to achieve their marketing goals.
By planning and scheduling your posts in advance for the best time to post on Instagram, you can boost your engagement, drive traffic, and gain new followers and customers